Kazuto Ataka

CSO, Yahoo! Japan Corporation

Kazuto Ataka

Yahoo! Japan Corporation



Four years after joining McKinsey & Company, attended Yale University’s Interdepartmental Neuroscience Program and was awarded a PhD in just 3 years, 9 months. Returned to McKinsey and worked for over 10 years in the field of consumer marketing. Was responsible for rebuilding brands, with a focus on product and business development, for companies in the food, retail, high-tech and a variety of other industries in the Asia Pacific region. In autumn 2008, served as vice president of the COO Office at Yahoo! Japan and tackled a diverse range of management challenges and helped create new customer-driven services. Assumed his current position in spring 2012. Author of many books, including “Issue Driven.”